Value and ROI from Social Media: What can Health-Sciences learn from Consumer Products?

Figure 1. Value and ROI from Social Media (and Mobility) Initiatives in Retail and Consumer Packaged Goods. (copyright Andy De. All rights reserved).

In my previous blog post, ‘Value and ROI from Social Media: What can Health-Sciences learn from Retail?’, I discussed how visionary retail and consumer products companies were at the forefront of deploying social media (and mobility where relevant) to engage with their customers in new and exciting ways. These companies are leveraging social media (and mobility for greater reach) to “differentiate the consumer shopping and buying experience” and building loyalty thru dialog, listening and engagement with the consumer in whole new ways as was elucidated in ‘7 Stage Social Media (and mobility) Value and ROI Life cycle Model’ (figure 1 above). (more…)