Can Life Sciences and Healthcare enable my evolution from “Passive Patient” to “Enlightened Prosumer”?!
This blogpost was first published on February 14th, 2007.
Most industry segments are focused on empowering consumers with information for buying decision making and in turn, receive customer insights that is deployed for better packaging, personalization, demand forecasting and product development. This is well aligned with the notion of the “demanding prosumer” who has radically evolved from the “passive consumer” of yesterday. (more…)