This Blogpost was first published on the 4th of April, 2008.

Milestone: This blogpost and the author were referenced by the Partners Healthcare Center for Personalized Genetic Medicine in 2008 , the Center for Personalized Healthcare at the Ohio State University and quoted by the 2009 Personalized Medicine Conference at the Harvard Medical School.

Personalized medicine in recent times, has attracted significant hype as well as pessimism from a number of quarters including the Pharma industry that has often perceived this as “avant garde” and a grandiose vision that is way out there and not yet ready for useful value delivery to real-world patients and consumers. (more…)

This blogpost was first published on February 14th, 2007.

Most industry segments are focused on empowering consumers with information for buying decision making and in turn, receive customer insights that is deployed for better packaging, personalization, demand forecasting and product development. This is well aligned with the notion of the “demanding prosumer” who has radically evolved from the “passive consumer” of yesterday. (more…)

 This blogpost was first published on January 15th, 2007.

After 16 years of product marketing and management experience across 3 continents, one expects to have seen it all. However, I was little prepared for the gut wrenching experiences that the death of a loved one or my own health issues would foist upon me.

The introspection and soul searching that culminated, led me to some serious revelations about myself, what I truly care about and cherish, and perhaps most importantly, what I would like to devote the rest of my life to.

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