In my previous blogpost, ‘Will Social Media find meaningful usage in a Healthcare context’, I have elucidated  how social media is being adopted and leveraged in a Healthcare context and the new business and engagement models being rendered viable by social media, as well as best practices thereof.

However, the million dollar question that companies and organizations today find themselves challenged with is, “What is the value and return on investment (ROI) from Social Media initiatives to justify continued and incremental investments”? This blogpost will persevere to address this question using a ‘7 Stage Social Media (and mobility) Value and ROI Life cycle Model’ (figure 1 and table 1 below) proposed by this author, enumerating best practices in retail and consumer products. (more…)

This blogpost was first published on January 10th, 2011.

Milestone: The Health-Sciences Strategy Blog’s companion Tweetstream (@HITstrategy) was recognized by the HL-7 Healthcare Standards Blog as ‘One of the Top 10 in Healthcare IT and Social Media in Healthcare in 2010′ with the #HIT sm Award.

I would like to commence this new blogpost by wishing all my readers across the globe a very healthy, happy and prosperous New Year in 2011. The year definitely commenced with good tidings for me in the form of the ‘#HIT sm Top 10 Twitters on Healthcare IT and Social Media in Healthcare Award‘ from the prestigious HL-7 Healthcare Standards blog. Please feel free to follow me on Twitter (@HITstrategy), if interested – I would be honored.

Promising Years ahead for Healthcare IT and mHealth Adoption

2011, in my humble opinion, promises to be one of the most exciting years in terms of patient and physician empowerment thanks to the convergence of healthcare technologies including electronic health records (EHRs), healthcare information exchanges (HIEs), personal health records (PHRs), patient management and clinical information systems as well as the advent of exciting mobile medical devices, services and applications. (more…)