Can Life Sciences and Healthcare enable my evolution from “Passive Patient” to “Enlightened Prosumer”?!

This blogpost was first published on February 14th, 2007.

Doctor with Patient and EHR

Most industry segments are focused on empowering consumers with information for buying decision making and in turn, receive customer insights that is deployed for better packaging, personalization, demand forecasting and product development. This is well aligned with the notion of the “demanding prosumer” who has radically evolved from the “passive consumer” of yesterday. (more…)

Branded Pharma – Who moved my “Blockbuster Cheese”?!

Doctos journal with iPhone

Despite enjoying the highest operating and net margins of any mainstream industry (see below), life-science companies especially Branded Pharmaceuticals find themselves challenged with expiring patent protection on Blockbuster drugs, that will potentially put at risk over $ 160 Billion in revenues by 2015! (more…)

Why am I Passionate about Life-Sciences and Healthcare?

 This blogpost was first published on January 15th, 2007.

Doctors Patient and Xray

After 16 years of product marketing and management experience across 3 continents, one expects to have seen it all. However, I was little prepared for the gut wrenching experiences that the death of a loved one or my own health issues would foist upon me.

The introspection and soul searching that culminated, led me to some serious revelations about myself, what I truly care about and cherish, and perhaps most importantly, what I would like to devote the rest of my life to.

(more…)